Collaborating with the Candy Kittens team, By Hatch crafted the vibrant identity for Shox, their latest offering featuring Strawberry & Apple gourmet sours with a soft, foamy texture. We aimed to capture the explosive flavors and fun, playful essence of the product. This lively identity was seamlessly rolled out across digital and print platforms as part of a dynamic marketing campaign, ensuring a consistent and impactful brand presence.