Cubby is an interactive app designed to reduce household waste with a live food inventory—a ‘digital pantry’ that helps users create recipes based on what they already have. By Hatch developed a full brand identity for Cubby, crafting a visual and verbal system that reflects their mission to make food management effortless and sustainable. As they prepare to launch in 2025, we're continuing to support them through app development, ensuring their brand is as intuitive and impactful as their offering. Full project coming soon.